Nativa
STRATEGY STUDIO | SOCIAL STUDIO | EDITORIAL STUDIO | NEWSLETTER STUDIO
Nativa provides high-end fashion labels with the world’s most ethical wool, sourced from certified farmers around the globe. With a triple impact, their regenerative farming method protects the soil, the people and the planet, and tries to imitate what nature does so well – create balanced ecosystems where all creatures, big and small, can thrive. Since 2019, Notes Studio has been their marketing agency, developing the brand’s overall digital strategy, spanning from social media to newsletters and website direction – managing to establish the label’s elevated look & feel. In addition, we craft their farm level storytelling through high-emotion films and stills that portray their sustainable work, successfully positioning Nativa as a transparent ingredient brand that bridges the gap between farms and brands.
| STORYTELLING STUDIO |
We created a video for the launch of the two brands collaborating on the NATIVARegen wool program, which enables GUCCI to use sustainably sourced wool from certified farms guaranteeing en ethical treatment of animal, people and the soil. Notes Studio developed the concept & script, executed the direction and oversaw the editing (in partnership with Drumyn) of this short film that tells the story of Gabriela Bordabehere, head of La Soledad farm in Uruguay. The story won the Climate Change Award, presented to Gucci at the 2022 CNMI Sustainable Fashion Awards ceremony, which closed Milan Fashion Week SS2023.
Farm-level storytelling. Bridging the gap between farmers, makers and customers.